It all began with a simple but painful conversation — a mother worried about her 7-year-old child’s sugar addiction, rising obesity, and health risks. At the same time, farmers around us were struggling with low returns from input-heavy crops like rice and sugarcane, while soils were degrading under the burden of fertilisers, pesticides, and water-intensive agriculture.

We saw a bigger pattern: People were losing health to sugar-driven lifestyles. Farmers were losing hope to unsustainable crops and poor profits. The Planet was losing resilience to degraded soils, over-extraction of water, and high agricultural emissions.

That’s when the vision was born — not just to create an alternative to sugar, but to build a millet-powered solution that addresses all three challenges together.
For people: healthier, nutritious, low-GI millet-based sugars and foods, packed with antioxidants, calcium, and iron.

For farmers: low-input, climate-resilient crops with multiplied ROI and fair profits.
For the planet: less water, less fertiliser, fewer emissions, and regenerated soils.
What started as a mother’s concern has grown into a global mission: to redefine food with millets as the foundation — from sugar alternatives to starches, proteins, and beyond.